It’s buzzed around the internet constantly, your email inbox is probably full of spam about it, but what exactly is SEO? Well Search Engine Optimisation is the process of improving your visibility within search engines such as Google and Yahoo.
Google, the benchmark for the industry makes constant updates to their algorithms to ensure the results it provides to it’s users are useful and genuine. That might leave you thinking, well how can I alter them in my favour? A search engine optimisation company such as SEO Geelong can help you identify what people are actually searching for, how many people are searching for it and how to tweak your site to be visible for that term.
On page optimisation
On page optimisation involves making sure your site code is standards compliant and meets all the Google recommended guidelines. This might include use of titles, font sizes and now becoming important is responsive design meaning your site will adapt to mobile devices.
Off page optimisation
Google also considers how popular your site is by the numbers of links that point to your site from other sites. Not only that, but the importance of the site linking to you has a dramatic effect on that links impact. One link from a very popular site might be worth more than 100 links from very poor websites.